Joules always springs to mind when thinking of quintessentially British brands. Their colourful clothes and accessories are beautiful and their homeware range is quite bold and perfect for the modern home. I was absolutely delighted to receive an invite for the Spring /Summer ’17 press preview in London and could not wait to see what they had in store for next summer.
Well, let me tell you one thing, once again Joules has got it right. A beautiful collection full of pastels and blues, combined with classic stripes and florals.
Embroidered pieces, ideal for summer, with light materials and perfect to either dress up or wear to the beach.
Joules accesories are always spot on, really nice and bold but also very practical. As a working mum I need a handbag that is big enough to hold not only all my bits and pieces but also snacks and toys. The Carryall Bright Tote in soft coral, see below, is probably my favourite piece of their summer collection. It’s a gorgeous bag. I love the style and colour and it really looks much more expensive than it is. It’s definitely in my wishlist and I will be getting myself one as soon as it’s available.
Stylish waterproof parkas, with relaxed fittings and beautiful flower designs. They look smart and will brighten up any outfit.
And of course wellies. Joules are best known for their wellies. What I love the most about them is the choice of colours and prints and believe me, there will be plenty of those to choose from next season.
I love Joules’ homeware range, so I was quite keen to see what they have in store for next summer. The collection is full of lovely blues and nautical inspired prints. Plenty of florals and soft pastel colours that will give the home a fresh modern look.
I absolutely loved Joules SS’17 collection and I can’t wait to see it in stores and online.
What do you think of Joules? Are you a fan?
